I am Associate Professor in Psychology at University College London (UCL), Faculty of Education and Society (IOE), Department of Psychology and Human Development. I obtained my PhD in Psychology from the University of Cambridge. I was also a postdoctoral researcher at Northwestern Institute of Complex Systems (NICO) at Kellogg School of Management, Northwestern University. 

I study personality expression in the digital space, using computational methods like machine learning and natural language processing. My most prominent work shows that personalities inferred from people’s Facebook profiles are more accurate than judgements made by friends, roommates, family members, and romantic partners. This line of research has stimulated continuous discussions and applications in industries that involve personality assessment, including insurance, marketing, politics, and gaming.

I am affiliated with the Alan Turing Institute, contributing to projects within the Data-Centric Engineering Programme and the Data Science for Science and Humanities Programme where I integrate social science perspectives into AI research.

As a psychologist of this generation, I am deeply engaged with metascience and research methodology. As a research fellow at the Research on Research Institute (RoRI), I work with research funders to design AI guidelines. Previously, I worked on how we can best predict replication outcomes using AI before an actual replication takes place. 

My work has appeared in journals like PNAS, Nature Communications, and Psychological Science. It has been covered by global outlets like BBC, New York Times, and the Economist. It has also been cited in policy documents by the European Union, the Australian government, and think tanks including the Brookings Institution and the Rathenau Institute. 

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